I Design Digital Stuff
That Looks Good, Feels Right,
and Actually Works.
With 6+ years of experience in product design, I’m all about finding that sweet spot between user needs and design intent.
Selected Work



BioMe
Where do I even start telling my life story?
I built from scratch a storytelling app for people who want to reflect,
preserve, and share their life journey - guided gently through a personal
and structured process.
I built from scratch a storytelling app for people who want to reflect, preserve, and share their life
journey - guided gently through a personal and structured process.



BTC
Turns out, no one’s teaching this stuff simply
I created a focused and intuitive platform that simplifies learning crypto for beginners through streamlined flow,
making complex concepts approachable and keeping users engaged from the first click.
I created a focused and intuitive platform that simplifies learning crypto for beginners through streamlined flow, making complex concepts approachable and keeping users engaged from the first click.
Who Do I Think I am



Hi, I’m Aviv, a product designer with a solid track record of creating smart, seamless digital products and crafting memorable brands. I’ve led teams, built things from scratch, and love being hands-on from early strategy to final polish. I’m all about finding that sweet spot between user needs and design intent - designing experiences that feel intuitive and impactful, while aiming for work that’s both beautiful and meaningful. Lately exploring AI tools to sharpen workflows and push creative boundaries.
Hi, I’m Aviv, a product designer with a solid track record of creating smart, seamless digital products and crafting memorable brands. I’ve led teams, built things from scratch, and love being hands-on from early strategy to final polish. I’m all about finding that sweet spot between user needs and design intent - designing experiences that feel intuitive and impactful, while aiming for work that’s both beautiful and meaningful. Lately exploring AI tools to sharpen workflows and push creative boundaries.
When I’m not designing, I’m probably doodling, playing bass, or making weirdly specific playlists. I enjoy a well-made drink, diving into comics and video games, and getting way too invested in whatever pretend game I’m playing with my daughter.
When I’m not designing, I’m probably doodling, playing bass, or making weirdly specific playlists. I enjoy a well-made drink, diving into comics and video games, and getting way too invested in whatever pretend game I’m playing with my daughter.
It all feeds back into how I see and shape design.
It all feeds back into how I see and shape design.
My Stack
Product Thinking & Strategy
UX/UI Design
User Research & Wireframing
AI-Assisted Design
Prototyping & Microinteractions
Brand Identity
My Experience
6+
Years of Experience
TransactaPay Financial Consulting & Payment Solutions
Senior Product Designer
2024 –2025
Designed a crypto education app that makes complex topics easy through user-centered design.
Built a smart admin dashboard and modular white-label system to streamline operations and scale fast, powered by AI for consistent, efficient delivery.
Biome Life Story Writing App
Product Designer
2021–2024
Led the full design process of a life story writing app - from research and ideation to launch.
Created a scalable design system and crafted a unified experience across web, mobile,
and marketing touchpoints.
ThriveDX
Product Designer
2020-2021
Designed responsive white-label platforms for top US universities like NYU and UChicago.
Delivered seamless learning tools, marketing assets, and integrated frontend code to improve performance and engagement.
Freelance Career
Designer
For as Long as I Can Remember
Collaborated with startups, artists, and small businesses to shape unique brand identities.
Delivered everything from physical merch to digital experiences - always rooted in storytelling
and strategic design.
My Experience
6+
Years of Experience
TransactaPay
Financial Consulting & Payment Solutions
2024 –2025
Senior Product Designer
Designed a crypto education app that makes complex topics easy through user-centered design. Built a smart admin dashboard and modular white-label system to streamline operations and scale fast, powered by AI for consistent, efficient delivery.
Led the full design process of a life story writing app - from research and ideation to launch. Created a scalable design system and crafted a unified experience across web, mobile, and marketing touchpoints.
BioMe
Life Story Writing App
2021-2024
Product Designer
Designed responsive white-label platforms for top US universities like NYU and UChicago. Delivered seamless learning tools, marketing assets, and integrated frontend code to improve performance and engagement.
ThriveDX
Learning Interface Design Studio
2020-2021
Product Designer
Collaborated with startups, artists, and small businesses to shape unique brand identities.
Delivered everything from physical merch to digital experiences - always rooted in storytelling
and strategic design.
Freelance Career
For as Long as I Can Remember
Designer
Let's Talk
If you’re hiring, looking to collaborate, or need design guidance,
I turn ideas into products people love and businesses grow.
Give me a call, I’d love to hear from you.
If you’re hiring, looking to collaborate, or need design guidance, I turn ideas into products people love and businesses grow.
Give me a call, I’d love to hear from you.
Reach out, and let’s create something amazing together.
Created
By
Aviv Itskovich
© 2025